The Results Are In: No One Prefers Sachets!
Field Testing Our Refill Solution With Storeowners
More Shampoo Consumer Testing
Consumer Testing Our Shampoos
"No One Bends Down To Pick Up Sachets"
Brand Audit: Unilever The Standout Sachet Winner!
Big Brands Won’t Work With Us. Time for Plan B
Customer Research In India: "Will It Make My Hair Fall Out?"
Understanding Kirana Stores. Beating A 20% Margin
Iterating Toward A Solution

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